The context
Geobiology and feng shui remain little-known practices: the site had to explain simply what Sylvie does, with no jargon, and build trust with people sometimes discovering this approach for the first time. Another constraint: staying visible locally, in an area (Bazas, Nouvelle-Aquitaine) where search happens mostly by geographic proximity.
The approach
We prioritized a clear message from the first line, a service area displayed for local SEO, and two simple ways to take action: request a quote or call directly. The site runs on WordPress, with a deliberately simple structure that's easy to maintain.
SEO strategy applied
Consistent pairing of activity + geographic area
"Géobiologie" and "feng shui" are paired with "Bazas" and "Nouvelle-Aquitaine" in titles, subheadings and body text — the foundation of local SEO for a proximity-based activity.
Aligned Google Business Profile
A complete Google Business Profile listing accompanies the site to appear on Google Maps, with the same contact information as the site — essential consistency for local search.
Two calls to action from the first section
"Free quote" and "Call now" are visible without scrolling, to reduce bounce rate: a visitor who leaves immediately sends Google a poor signal about the page's relevance.
Metadata designed to reassure before the click
The title and meta description are written to build trust right from the search results themselves, before the person even arrives on the site.
What makes the difference
- ✓Local SEO targeted on Bazas and Nouvelle-Aquitaine
- ✓Double call to action: free quote or direct call
- ✓Clarified messaging for a practice little-known to the general public
For such a specific activity, the SEO challenge isn't search volume but precision: being the first clear, reassuring answer for the few people, in the right area, typing exactly that search.
Other projects
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