The context
QRazoncito is a 100% digital product: a gift that opens by scanning a QR code, with photos, a letter, a song, a voice note and a final surprise. The site had to do much more than present an offer: explain a new concept in a few seconds, make people want to give it, and let them create and pay for the gift without any back-and-forth.
The approach
We designed an editorial, emotional homepage with a built-in interactive demo: visitors see exactly what the recipient will get before buying. Behind it sits a real application: a guided flow to build the gift step by step, a one-time online payment and the generation of the QR code that opens the experience on the recipient's phone.
SEO strategy applied
Product and Offer structured data
The homepage declares the product and its offer (S/ 45.90, in stock) as structured data: Google understands exactly what is sold and at what price, and can show it right in the results.
Private gifts stay out of Google
Each gift holds personal photos and a letter, so its pages are excluded from the index (robots tag and X-Robots-Tag header). Privacy is protected and Google spends no time on pages with no search value.
A blog built around real searches
Five articles answer what people actually type when looking for a gift ("regalos de aniversario para mi novio", "regalos a distancia para mi pareja"…), with article structured data, breadcrumbs and an editorial-criteria page that strengthens credibility.
Clean sitemap, content readable from the HTML
The sitemap lists only public pages and the blog — no gifts, no checkout — and the homepage copy is rendered server-side, so Google reads it on the first crawl despite the animations.
What makes the difference
- ✓Interactive gift demo on the homepage
- ✓Guided creation and one-time online payment
- ✓Blog with 5 articles built around real searches
The result is a product that sells on its own: visitors understand the concept through the demo, build their gift in a few minutes and pay online, with no calls or quotes.
Other projects
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